Tidal released its Discovery option April of 2015, and has allowed unsigned artists to promote their music on a major streaming site by easily allowing listeners to willingly listen to unsigned artists. It has become one of the best ways to promote music.
Tidal’s streaming service has been criticized, but it has smartly given a way for unsigned artists to promote their music on their site AND has made it easier to find than it’s competitor, Spotify. TIDAL Discovery allows submissions from unsigned artists through do-it-yourself distribution services, specifically Indigoboom, Record Union, DistroKid, and Tunecore. I recommend DistroKid, as it is the cheapest, yet still reliable service. For those who don’t mind dishing out more cash annually, the other four are solid options as well.
This is big for aspiring artists. SoundCloud and YouTube are still great sites to organize and premiere your work on, but TIDAL Discovery is a place dedicated to specifically aspiring artists, and those who ACTUALLY want to listen to them. TIDAL Discovery is easy to find and right near the top of Tidal’s many options.
As you see from the screen shot above, it is the third option on your Tidal screen. This groups your music with other aspiring artists, and you won’t be unintentionally spamming listeners who are searching for more mainstream stuff. It allows you to submit full length albums, as well as singles, and organizes your music in a professional way.
As you can see from the screen shot above, the site allows you to upload a photo for yourself or your band, sorts your top tracks based on plays, allows you to upload videos, share your influences, automatically compares you to similar artists, shares your social media accounts, and even gives you an option to share a biography. The similar artists feature could be interesting. In this example, the unsigned band Newborn’s similar artist tab featured Red Hot Chili Peppers and Nirvana. The site also allows listeners to “favorite” your songs, adding them to their Tidal library. Tidal’s site makes a claim that “the highest quality releases will be featured in monthly TIDAL playlists, be promoted along with TIDAL exclusives and be heard. Loudly…”.
Where TIDAL Discovery must improve is the organization of genres specifically in the Discovery section. As of now, listeners must sift through random tracks or albums by different artists to get to your music. This makes it harder for your work to get listened to and for listeners to find the type of music they want to hear from TIDAL Discovery. This places an importance on providing the site with high quality stuff.
TIDAL Discovery seems to be steps ahead of its competitors in terms of promoting undiscovered talents and it’s time you ride the wave.
Stay listening. Stay creating.